Welcome Emails That Convert

Make a great first impression with welcome emails that engage new users. Guide them through onboarding and drive activation with clear next steps.

  • Instant delivery after registration
  • Personalization with user data
  • Clear call-to-action buttons
  • Onboarding step guidance
  • Engagement tracking

Code Example

Send welcome emails with the TigerMail API.

async function sendWelcomeEmail(
  userEmail: string,
  userName: string,
  activationUrl?: string
) {
  const response = await fetch("https://tigermail.io/api/v1/send", {
    method: "POST",
    headers: {
      "Authorization": `Bearer ${process.env.TIGERMAIL_API_KEY}`,
      "Content-Type": "application/json",
    },
    body: JSON.stringify({
      to: [userEmail],
      from: "welcome@yourapp.com",
      subject: `Welcome to YourApp, ${userName}!`,
      html: `
        <h1>Welcome aboard, ${userName}!</h1>
        <p>We're thrilled to have you join us.</p>

        <h2>Get Started in 3 Steps:</h2>
        <ol>
          <li>Complete your profile</li>
          <li>Connect your first integration</li>
          <li>Send your first email</li>
        </ol>

        <p>
          <a href="${activationUrl || 'https://yourapp.com/dashboard'}" style="
            background: #f97316;
            color: white;
            padding: 12px 24px;
            text-decoration: none;
            border-radius: 6px;
          ">
            Go to Dashboard
          </a>
        </p>

        <p>Questions? Reply to this email or visit our <a href="https://yourapp.com/docs">docs</a>.</p>
      `,
    }),
  });

  return response.json();
}

Best Practices

Follow these guidelines for effective welcome emails.

Send immediately after registration
Personalize with the user's name
Include a clear primary CTA
Keep it concise and scannable
Highlight key features or next steps
Include support contact information

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